[jackp96]

For my company, being able to view the user journey throughout the site in the analytics is pretty valuable.

We don't care who the specific users are - but the tracking gives us an idea of how many people use the site? do they have a good experience? are they giving us money? do we have a bug somewhere we're missing? etc.

All that is valuable as a business.

[dijit]

Back in the day we used to track user activity via a "hit id" (basically a random string) that was generated on the backend that added a "post" request to every page.

Idk if that was a good idea or not.

We depended on cookies for your cart and stuff.

[Dylan16807]

The regulations are about tracking, and a chain of form fields and a cookie need to follow basically the same rules.