[benregenspan]

I think they meant it has much larger % share of pickup market in Europe vs US, not necessarily higher absolute number of sales (https://media.ford.com/content/fordmedia/feu/en/news/2025/02...)

[seanmcdirmid]

Surely the hilux would be more popular than the ranger, but maybe Toyota just sends those to the developing world and Australia?

[loeg]

The Hilux is the second best selling truck in Europe, as far as I can tell.

The similar (but not identical) US model is the Tacoma.

[sparrish]

I'd love to buy a Hilux in the US but they aren't available. Drove them in South America for years and they're great vehicles.

[hn8726]

Thank you, that makes sense. But in that case it doesn't do much for the op's argument, which seems to be that Europe _prefers massive cars_. US still has much more of obscenely big cars, and Ford F having less % pickup market share shows that there's much bigger market for these cars, if anything

[kube-system]

For the most recent year numbers were published it also had better raw numbers.