[zafka]

https://en.wikipedia.org/wiki/The_Design_of_Everyday_Things This book - or its later editions, should be required reading for ALL engineers and designers. Actually for their managers as well.

[criddell]

Donald Norman can design a great tea pot, but can he design a great tea pot with recurring revenue possibilities?

[SoftTalker]

The current way is quite intentional. It wasn't done because the designers didn't know about design.

[eimrine]

They read it but vice versa.

[jahller]

they read it, understood it and then applied every way possible to game our attention span