[johnthuss]

The biggest NEW thing here is that this isn't white-labeled. Apple is officially acknowledging Google as the model that will be powering Siri. That explicit acknowledgment is a pretty big deal. It will make it harder for Apple to switch to its own models later on.

[mdasen]

Where does it say that it won't be white-labeled?

Yes, Apple is acknowledging that Google's Gemini will be powering Siri and that is a big deal, but are they going to be acknowledging it in the product or is this just an acknowledgment to investors?

Apple doesn't hide where many of their components come from, but that doesn't mean that those brands are credited in the product. There's no "fab by TSMC" or "camera sensors by Sony" or "display by Samsung" on an iPhone box.

It's possible that Apple will credit Gemini within the UI, but that isn't contained in the article or video. If Apple uses a Gemini-based model anonymously, it would be easy to switch away from it in the future - just as Apple had used both Samsung and TSMC fabs, or how Apple has used both Samsung and Japan Display. Heck, we know that Apple has bought cloud services from AWS and Google, but we don't have "iCloud by AWS and GCP."

Yes, this is a more public announcement than Apple's display and camera part suppliers, but those aren't really hidden. Apple's dealings with Qualcomm have been extremely public. Apple's use of TSMC is extremely public. To me, this is Apple saying "hey CNBC/investors, we've settled on using Gemini to get next-gen Siri happening so you all can feel safe that we aren't rudderless on next-gen Siri."

[a_paddy]

Apple won't take the risk of being blamed for AI answers being incorrect. They will attribute Google/Gemini so users know how to be mad at if it doesn't work as expected.

[HarHarVeryFunny]

If I were Goodle, I'd offer Apple a very significant discount to have visible branding of "powered by Gemini".

[Angostura]

I don't see why - iOS originally shipped with Google Maps as standard, for example. Macs shipped with Internet Explorer as standard before Safari existed

[johnthuss]

The Google Maps situation is a great example of why this will be hard. When Apple switched to their own maps it was a huge failure resulting in a rare public apology from the company. In order to switch you have to be able to do absolutely everything that the previous solution offered without loss of quality. Given Google's competence in AI development that will be a high bar to meet.

[rrrrrrrrrrrryan]

Apple ultimately developed their own map application specifically because Google was unwilling to remove the Google logo from the Google Maps app, no matter the price.

It'll absolutely be interesting to see if "Google" or "Gemini" appear anywhere in the new Siri UI.

[charliebwrites]

Why so?

Apple explicitly acknowledged that they were using OpenAI’s GPT models before this, and now they’re quite easily switching to Google’s Gemini

[johnthuss]

The ChatGPT integration was heavily gated by Apple and required explicit opt-in. That won't be the case with the Gemini integration. Apple wants this to just work. The privacy concerns will be mitigated because Apple will be hosting this model themselves in their Private Cloud Compute. This will be a much more tightly integrated solution than ChatGPT was.

[hu3]

I guess the question is, when are they going to use their own model?

Surely research money is not the problem. Can't be lack of competence either, I think.

[dewey]

Don't think that's an especially big deal, they've always included third party data in Siri or the OS which is usually credited (Example: Maps with Foursquare or TomTom, Flight information from FlightAware, Weather data and many more).

[insin]

They can also put "Google" in the forever-necessary disclaimer

Google AI can make mistakes