[pingananth]

I sell a niche educational tool for technical leads($19 one-time access).

I get decent traffic from India/Southeast Asia, but 0 sales.

I’ve read conflicting advice:

The "SaaS" View: Don't lower prices; filter for high-value customers.

The "Game/Ebook" View: Lower prices significantly (60%+) to match local purchasing power, because zero marginal cost = free money.

Since my product has no server upkeep (it's just a Next.js app), I just enabled aggressive PPP.

Has anyone here successfully monetized a one-time purchase dev tool in India? Or is the "Free or Nothing" culture too strong?

[Brajeshwar]

This is going to be very personal opinion but I’ve bought many digital products when I’m either not thinking too much about the price or find that it has a much cheaper Indian version. Many times, have I done it just so I could help out another founder.

The most recent one I remember was some tool (Show HN) that searches the Mac with a local AI. I’m yet to start using it. I like the idea, and I might use it someday. It was beta-discounted

I’m from India.

[pingananth]

Appreciate the honest perspective! As a founder from India myself, I’ve definitely bought tools just to support the maker. I’ve set the PPP price to ₹999 to make it a 'no-brainer' for folks here. Glad to know I'm on the right track.

[cjbgkagh]

I have had numerous enquirers from India but no sales, it was such a waste of time that I geoblocked the whole region.

[pingananth]

Oh, was it subscription and high ticket value?