[dktp]

My guess is that this is bigger lock-in than it might seem on paper.

Google and Apple together will posttrain Gemini to Apple's specification. Google has the know-how as well as infra and will happily do this (for free ish) to continue the mutually beneficial relationship - as well as lock out competitors that asked for more money (Anthropic)

Once this goes live, provided Siri improves meaningfully, it is quite an expensive experiment to then switch to a different provider.

For any single user, the switching costs to a different LLM are next to nothing. But at Apple's scale they need to be extremely careful and confident that the switch is an actual improvement

[TheOtherHobbes]

It's a very low baseline with Siri, so almost anything would be an improvement.

[anamexis]

The point is that once Siri is switched to a Gemini-based model, the baseline presumably won't be low anymore.

[eastbound]

Ollama! Why didn’t they just run Ollama and a public model! They’ve kept the last 10 years with a Siri who doesn’t know any contact named Chronometer only to require the best in class LLM?

[ChrisMarshallNY]

> provided Siri improves meaningfully

Not a high bar…

That said, Apple is likely to end up training their own model, sooner or later. They are already in the process of building out a bunch of data centers, and I think they have even designed in-house servers.

Remember when iPhone maps were Google Maps? Apple Maps have been steadily improving, to the point they are as good as, if not better than, Google Maps, in many areas (like around here. I recently had a friend send me a GM link to a destination, and the phone used GM for directions. It was much worse than Apple Maps. After a few wrong turns, I pulled over, fed the destination into Apple Maps, and completed the journey).