[codebyaditya]

I read it less as obliviousness and more as internal language leaking into marketing. What’s “Liquid Glass” to Apple reads like an aesthetic system though but to outsiders it sounds like jargon inflation. I feel the gap between internal coherence and external clarity shows up in these releases a lot.

[nottorp]

> like an aesthetic system

An idiotic aesthetic system that ignores all the human interface guidelines that the Apple of 30+ years ago helped start.

[faust201]

Pretty sure these marketing speak was decided half-an-year before. Sales and marketing just do their job

/S