[speak_plainly]

This seems like an Apple AI subscription under the guise of a software bundle.

It’s a good value for some, especially if you want to use FCP, but seems like a bad value for most users who are expecting more value from their Mac purchase.

I wonder if new Macs will offer a three-month trial for this suite, or if the standard apps will be pre-installed and the AI features are unlocked through a subscription.

If bundled versions of iWork go away, we may see a renaissance for G Suite.

[TimTheTinker]

Sounds plausible. Someone internally likely has AI sales numbers to meet, so creating new subscriptions and adding "AI" to them can help juice AI-related numbers toward that quota.