[brokensegue]

The reason is personal preference. Same reason people buy sports cars. I also wish their preferences were different

[switchbak]

Reply to the sibling comment about little to no negative externalities:

Sports cars sure do have negative externalities. I live next to a custom car mod shop in the boonies. People hoon around here like there's no one else alive. They put my life and the lives of my family at risk on the regular. That is most definitely a negative externality.

[alistairSH]

Sports cars largely don't have any of the negative externalities of trucks.

[scottyah]

Their fuel consumption is about the same, what externalities are you referring to?

[groundzeros2015]

No, you just don’t dislike them enough to find them.

[wil421]

HN has hated Trucks and American cars, except when Tesla came out, for as long as I’ve been here. Same with Reddit.

[sroerick]

It's pretty funny how much truck rage there is here.