[sota_pop]

To use anecdotes of specific influencers or even to cultural short/med-term memes misses the OP’s fundamental point in saying

> “this is the future of culture”.

The point is that the future of “culture” is increasingly decentralized; that the ability or more aptly, the opportunity, to accumulate “cultural influence” will tend towards higher entropy as a direct repercussion to the proliferation of the means to accumulate it.

Put differently, as the hardware and software used to record, store, and share content become more widely accessible, anyone with the access and motivation to use the tools truly has the opportunity to become famous.