[toenail]

I think elastic always clearly documented to expect "eventual consistency", they never claimed to be a "database" in the sense that tfa defines.

[xeraa]

First step of a marketing campaign: Claim something never said and then tell everyone why it's wrong ;)

[cess11]

It's not so much that Elastic is saying it as a lot of people doing the supposed wrong the advert-article describes.

I've seen some examples of people using ES as a database, which I'd advise against for pretty much the reasons TFA brings up, unless I can get by on just a YAGNI reasoning.