[heyitsaamir]

I think most people do want this. They want to own their data. If you ask someone if they post on IG, if they should own that, or IG, they'll tell you it's them.

The hard problem IMO is how do you incentivize companies from adopting this since walled gardens helps reduce competition.

[__MatrixMan__]

We want more control over data that we've created, and more control over data that's about us. I'm not sure either of these concepts align well with "ownership" though. Property and data are concepts that don't mix.

Language nitpicking aside... you subvert the walls of their gardens and aggregate the walled-off data without the walls, so users face a choice not between:

- facebook

- everything else

but instead between

- facebook and everything else

- just facebook

But that approach only works if we can solve the "data I created" problems in a way that doesn't also require us to acknowledges facebook's walls.