[bvisness]

As much as I dislike invasive tracking, I don't think the blame lies with Marketing on this one. In most cases I think you could implement all the awful surveillance you want with extremely minimal overhead, even on the web. Certainly malware developers are at the extreme of invasive + low-overhead!

Certainly there are cases where some manager says "put this script in Google Tag Manager and don't ask any questions", but rarely have I ever seen that be the bottleneck. Programmers actually just write really bad frameworks, and then other programmers use them to make even worse software, for literally no reason other than "maybe this framework design would be cool".