[plambertz]

I joined ALPA in March last year as managing partner and I’m also an active artist and photographer.

The fully mechanical design is not retro chic. It’s a choice for certain photographic disciplines where precision and physical control matter more than speed or automation. E.g. architecture, landscape, art etc.

ALPA is a very small, niche manufacturer producing low volumes in Switzerland with tight mechanical tolerances and a focus on serviceability. It’s not intended as a general-purpose system. That’s by design.

Happy to add context if needed.

[glimshe]

As an amateur photographer, I can't see the scenario in landscape photography (the page pictures a beach) that would require extreme precision. Is it for measurements? This is a serious question. I can understand the appeal of a well machined, mechanical instrument, but not the precision and "control" angle.