[johnnienaked]

All these hyperscalers do is control the internet and suck money from companies that actually add value via that control. I can name on one hand the amount of successful products GOOGLE has natively launched (without acquisition). This predatory behavior has the opposite effect on the economy you're claiming here.

[nindalf]

Is there RoI for this advertising spend or isn't there? If there is, what are we talking about here? If there isn't, then why would people spend on something not giving a positive RoI?

[johnnienaked]

We're talking about it because quantifiable variables aren't the only aspects of reality that matter. If a company does something profitable but it makes everyone but them worse off, there's an argument they shouldn't be allowed to do it.