[jameskilton]

The article misses the other reason that Walmart has invested in multiple attempts at electronic payments: not paying merchant fees to Visa and Mastercard. That's why their system requires you hooking up to your bank account directly.

All of Walmart's attempts at this have been focused on making Walmart's bottom line better, which is why every one of them has failed, whereas Apple Pay is making my payment experience better, and why I use it all the time.

[bryanlarsen]

They're being too greedy. Cut out the middle man and give most of the benefit to the consumer. 3% cash back or better, and you'll sizable sign up. No profit now, but now you've got control of the situation, which is huge, and gives you more opportunities for the future. You've also got leverage for your negotiations with the merchant card banks.

[cr125rider]

Exactly. It needs to be a recurring benefit to me. Target Card is one of the few that got me.

[gruez]

>The article misses the other reason that Walmart has invested in multiple attempts at electronic payments: not paying merchant fees to Visa and Mastercard. That's why their system requires you hooking up to your bank account directly.

But you can add credit cards as well?

https://www.walmart.com/cp/walmart-pay/3205993

[nikole9696]

Was going to reply this - I have Walmart Pay and it's my credit card.

I'm supremely annoyed because Walmart Pay still rather sucks. I have to scan a QR code which opens the app, then approve it from there. It's not simple like Apple Pay where I just tap my phone. But after hearing tons of stories of issues with people getting compromised by the terminals, I sucked it up and just did it, since their terminals don't support tap CCs.

[gdulli]

It sounds like the Walmart approach has two fewer middlemen, which sounds nice to me. Walmart's interests are aligned with ours here. Whatever profit they have to give up as payment overhead will be passed along to us as higher prices.

[ehhthing]

Walmart does not require you to link a bank account for any of these schemes.

[PearlRiver]

So if you want to pay electronically you have to install their app? That is a pretty ballsy move not many stores can get away with that.

[gruez]

No, they still have credit card terminals. It's only that they don't support contactless.