I'm not trying to excuse Amazon but you do know what like, super markets, best buy etc, take ad money (promotional money?) from suppliers who pay for placement. That Samsung TV at the front being pushed at you, that's effectively ad money Samsung paid to have their TVs put at the front of the store. Those cans of Coke stacked at the end of the isle or piled up near the entrance at your super market? Coke paid to have them placed there.
I'm not saying it's good or that therefore Amazon or Apple should be excused. I'm just saying, the naieve me thought Coke was on the end of the isle because the store thought it's what customers wanted. No, it's what Coke wanted, and paid for. And it's the same with Amazon and now Apple.
When I owned a liquor store, the cigarette sales reps would all fall over themselves givings us free stuff, including straight cash, to place their cigarettes more prominently than the other brands. This would last for about a week or two until the other brand's rep would notice and up the ante.
> Those cans of Coke stacked at the end of the isle or piled up near the entrance at your super market? Coke paid to have them placed there.
Often, though endcaps are also used to move product that wasn't selling well and you want gone. But in any case, as a consumer you're usually better off ignoring products on the endcaps.
Traubenfuchs|1 month ago
coredog64|1 month ago
average_r_user|1 month ago
the Sponsored Brands banner at the top of the search results page, and the Top of Search Sponsored Products slots.
[1] https://advertising.amazon.com/lp/build-your-business-with-a...
usefulposter|1 month ago
It's a quip, anecdata, not quantitative analysis————why would you need to "confirm that exact percentage"?
socalgal2|1 month ago
I'm not saying it's good or that therefore Amazon or Apple should be excused. I'm just saying, the naieve me thought Coke was on the end of the isle because the store thought it's what customers wanted. No, it's what Coke wanted, and paid for. And it's the same with Amazon and now Apple.
technothrasher|1 month ago
> Those cans of Coke stacked at the end of the isle or piled up near the entrance at your super market? Coke paid to have them placed there.
Often, though endcaps are also used to move product that wasn't selling well and you want gone. But in any case, as a consumer you're usually better off ignoring products on the endcaps.