For targeting advertising expendatures at the site level. If most of my traffic, as revealed by referrer links, comes from social-media-platform-foo and only a little from social-media-platform-bar, then I am likely to spend more on ads from foo than from bar. I'll grant that it is a noisy measure, but doesn't need to be about tracking a particular individual.
mghackerlady|1 month ago
Nzen|1 month ago
SilentM68|1 month ago