The write-up on the link seems promising, at least. I'm sure ads will come to the free version, but they appear to be respecting Nova's legacy and longtime Prime purchasers. Anything is better than the slow decay it has been enduring the last year or two. Can't do much but be cautiously optimistic.
malfist|1 month ago
andrepd|1 month ago
alias_neo|1 month ago
You don't acquire something like this, as a metrics company, who does cohort analysis and touchpoint tracking[0] simply to make a bit of ad revenue.
Nova is dead. No room left for optimism.
[0] https://en.wikipedia.org/wiki/Branch_(company)