[sharkjacobs]

The other thing about phones is that you have your old phone with you when you buy a new one, so without even really meaning to you're probably doing a side by side direct comparison and improvements to display technology are a much bigger sales motivator.

[peyton]

This is the insight that sold a billion iPhones. They were obsessed with what happens when you’re at the store, and you don’t need a new phone, and you pick one up, and…