[lylo]

I see these acquisitions as a reset. They spend a huge sum to acquire established, but struggling, products and strip the size of the company to the minimum required to keep it operating. This is very much the Musk model.

At this point they have stopped the cash bleeding and made profit margins healthy again. From there they can more easily rationalise how to take it forward over the next 5-10 years.

That might mean stripping unpopular product features, rebranding, going upmarket, whatever.

It’s a real shame for all the staff, of course, but from a business point of view it’s going to be interesting to see how it plays out.