[spinningslate]

I think that's the point. The underpinning exhortation is to "think about design" where the outcome is something that successfully addresses users needs, is feasible to create, and commercially viable.

"Design Thinking" as a brand has codified that in several ways - not all successful. But the underlying principle is sound: there are plenty of examples of products/services that failed to address one or more of the 3 dimensions.

I found this quote from the linked article [0] more helpful:

> Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

[0]: https://www.designorate.com/design-thinking-guide-what-why-h...