[mattkevan]

I was confused when I first heard about 'Design Thinking' as a thing because as a designer it sounded just like the standard design process that I already knew inside-out and backwards.

After a while I realised a few things about it:

1. Yes it is the standard design process, but with a fancy title.

2. It's been given a fancy title as that helps sell books and launch consulting careers

3. It's actually useful as it gets clients and stakeholders involved in the design process. They start thinking about the problems they want to solve and who they want to solve them for - and more importantly have a personal stake in the outcomes. Moves the conversation from 'I want this' to 'here's the problem'.

I've run design thinking workshops with everyone from primary school children to CEOs and they've all loved it.