[molsongolden]

In 2022, Brex shifted away from SMB to refocus their offering. They cut "tens of thousands" of SMB customers who didn't fit their new ICP. They announced this in June 2022 and gave all of those customers 2mo to find a new provider and move their funds.

The new qualifications to be a Brex customer at that time were:

> Received an equity investment of any amount (accelerator, angel, VC or web3 token);

> More than $1 million a year in revenue;

> More than 50 employees;

> More than $500k in cash;

> Tech startups who are on a path to meeting the criteria above, and are referred by an existing customer or partner.

[gorbachev]

SMB? ICP?

[leugim]

SMB = Small Business Owner ICP = Ideal Customer Profile