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mrfumier | 1 month ago

"1) it is highly scalable and you can easily send out thousands of emails per day, 2) it’s a fairly “democratic” form of outreach where you can achieve great outcomes with good offers sent to the right people, and 3) there’s no platform risk."

From a European citizen point of view, this framing ignores a very real constraint: GDPR.

In the EU, sending marketing emails is not just a growth tactic, it is regulated personal data processing. In most cases, you need prior, explicit consent before sending promotional emails. “We found your email online” or “legitimate interest” is usually not enough for cold outreach aimed at sales.

The risks are not theoretical:

Administrative fines that can reach up to 20M EUR or 4 percent of global annual turnover.

Orders to stop processing, which can immediately kill an outbound pipeline.

Domain and IP blacklisting by European ISPs and email providers.

Blocking or delisting of websites and services in the EU market after regulator or court decisions.

Complaints to Data Protection Authorities by a single recipient are enough to trigger investigations.

So there is very much platform and regulatory risk, at least if you want access to the European market. Email is scalable, yes, but in Europe it scales legal exposure just as fast if consent, proof of consent, opt-out mechanisms, and transparency obligations are not handled correctly.

This is why many EU companies invest heavily in permission based lists, double opt-in, and strict compliance processes. Growth without compliance is not “no risk”, it is deferred risk.

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Shypangz|26 days ago

Scaling outreach is tricky when privacy rules change the ground under you. You could look at mailsai to help manage opt outs, consent tracking, and basic compliance steps so nothing slips. It makes outreach steadier, especially when dealing with EU contacts.

janwirth|1 month ago

Sales can be a legitimate interest.

spaqin|1 month ago

That sounds like hell for new businesses. No wonder Europe is stagnating in innovation.

anonymous908213|1 month ago

For the love of all that is holy and all that isn't, do not get your legal advice from ChatGPT. Reposting that advice as though it was your own writing, such that unattentive readers might not recognise that the legal advice was coming from ChatGPT and might mistake it as coming from someone who has any idea what they're talking about, is even worse.

janwirth|1 month ago

IDK he might just be French, the French speak like that because they hate English.