[Beretta_Vexee]

They have successfully pivoted from a hobbit focused solely on board games, which requires travelling to someone's house with your figurines, going to the shop, etc.

to something broader, selling video games, science fiction novels (of mediocre quality), miniature painting alone, etc.

Many of their adult customers only buy and paint the miniatures to relax, without ever actually playing with them, for example. This has allowed them to significantly increase their prices.

They are also much less hostile towards fans. If my memory serves me correctly, in the 1990s they went after a fan who had tattooed one of their characters on himself...

Now they are hunting down 3D print models, but leaving fans relatively alone.