(no title)
grugdev42 | 1 month ago
Selling ten $1,000 websites to small businesses is easy. It isn't fun or exciting, but it works.
It's 50% sales, 30% chasing people, and 20% building.
Find small local businesses with bad websites, or better yet no website. They honestly do exist.
Resist the urge to make your own anything. Just use Squarespace or Wix!
You don't need to hide SS or Wix from the client. Tell them you just charge for your time to set it all up. If they complain then move onto the next customer, they would likely be a pain anyway.
People will say "small marketing websites are dead with SS or Wix about", but it's not true. Most small businesses just don't want to learn how!
If you cold call all week I bet you can have a couple of deals done by Friday! Good luck.
ProjectVader|1 month ago
Lastly, most of the advice you'll get around here will be technical, but every now and again a gem will popup that sort-of 'fills in the blanks' when it comes to the other part of this, which is sales and marketing. It's not easy, but it's not all hard. I recommend this thread if you want to read more about it, the Op gives some good advice on how to get leads, and eventually customers. https://news.ycombinator.com/item?id=46661167
atmosx|1 month ago
The most money and the easiest ones come from hosting ;-) it’s like X amount per year so that they don’t have to worry about it. He runs two huge servers, and makes pretty good money at are going to increase over time.
But he had patience and will to do the dirty work early on. Now he is riding the wave.
Luke7492|1 month ago
quickthrowman|1 month ago
grugdev42|1 month ago
Tell them how much you charge before you start work and ask if they want you to start work. It can only go one of two ways.
The easiest way to convince them is to compare it to sales. If they are an electrician with an average job of $500, that website only needs to earn them two extra jobs per year to break even.
But the easiest way is to be a sociopath and not care. Ask the question and they will either say yes or no. No one is going to assassinate you for pitching a marketing website to them.
If they say yes, do you care where the money has come from? Would it matter if that was their last $1k? If they're loaded would you feel more confident? What if you do a great job and then it turns out that money came from illegal sources?
What about if they say no? Will you stay awake at night worrying that their business is losing work because people think they're weird for not having a website? What if your marketing website lands them a big client because of the "authenticity factor" of having a professional marketing website?
None of these things actually matter. But getting paid $1k feels good, especially if you've done a good job and earned it. :)
creshal|1 month ago
Even if they want to, they have approximately 500 other problems to deal with that are more urgent.
Just figure out how you handle support after the initial project phase: It's a lot easier to get a small business to spend $1000 on a website than to get them to spend $100/year for the constant trickle of small changes they'll inevitable need later.