[whatwhaaaaat]

This seems like an over simplification. Do many newcomers to chess even know about time formats or watch professional matches? From my anecdotal experience that is a hard no.

Chess programs at primary schools have exploded in the last 10 years and at least in my circle millennial parents seem more likely to push their children to intellectual hobbies than previous generations (at least in my case to attempt to prevent my kids from becoming zombies walking around in pajamas like I see the current high schoolers).