[jackzhuo]

That resonates a lot with my experience.

I’ve found that discovering keywords is rarely the beginning of understanding a need. Knowing where people with that need actually are — and how they talk about the problem — seems much more important.

Even if you do find a viable keyword, SEO alone usually isn’t enough. You still have to talk to users, watch how they use (or don’t use) the solution, and iterate based on real feedback. Keywords feel more like a downstream artifact once you’re already deep in the context.