[derf_]

The business case is that I will actually buy it. I won't buy "consumer electronics" garbage when I want to buy safe and reliable transportation.

[MBCook]

That hasn’t worked for TVs. Or phones. Or plenty of other things.

[pinnochio]

Not sure what your point is when we're talking about cars, where fixed physical controls are demonstrably more usable and safer for drivers that need to keep their eyes on the road. Multiple manufacturers have pulled back from excessive touch controls (not just touchscreens, but capacitive buttons and sliders) and reinstated more traditional buttons and dials.