[FrostViper8]

> Presumably many customers pay with a debit/credit card already so there's some PII on file?

Yes. But I think most of the zero logs providers will remove the identifiable payments details after a certain about of time. e.g. Mullvad have a specific policy relating to what is stored and retention time (I am not affiliated with Mullvad, I just use their service).

https://mullvad.net/en/help/no-logging-data-policy#payments

> Surely savvy people can just use their existing VPN to buy a VPN from outside the UK.

Or you can use Tor. I will just use a VPN that lets me pay with Monero or some other crypto currency. None of this will stop savvy people.

[chrisjj]

> But I think most of the zero logs providers will remove the identifiable payments details after a certain about of time.

No problem there. Once a user is old enough, he stays old enough.

[FrostViper8]

The entire point of using a VPN is so that you don't have to provide photo card ID to a third party. So obviously there is a problem.

Most of these VPNs provide alternative payment options other than Credit/Debit card e.g. Monero/Cash etc. So it would undermine the entire point.