[542458]

Different people want different attachment types (or no attachment point at all), so it makes sense for that to be external. I've used other trackers with integrated attachment points, and because the attachment point has to be very compact it tends to be flimsy or hard to fit.. vs the Apple one where you can add a larger attachment point that makes sense to you.

[peddling-brink]

Are you trying to say that the AirTag is so strictly utilitarian, that they couldn’t have found a spot for a lanyard hole?

I disagree, they could have, they didn’t want to. Beyond the look, this sure panders to their accessory partners.

How big of an industry is the phone case? Should it even exist? The audacity.

[wat10000]

Yes, the phone case industry should exist. People want different things. Plenty of people are willing to go without a case entirely. For those who want a case, they want different tradeoffs between bulk and protection. They want different textures. It's OK to sell something that isn't all things to all people.

[myself248]

Right? Nokias had the equivalent of today's "case" built right into the design of the unit, plenty of durable plastic around the vulnerable parts -- the phone would've been considered unfit for sale if it couldn't survive a drop in out-of-the-box condition.

By the time you stripped a dumbphone down to be as vulnerable as one of today's is, it'd be a bare PCB. Nah, probably even in that state, I bet it could handle a drop better than a new iPhone straight out of the box.

What you buy today isn't a complete phone, it's just the guts. One tumble to pavement and you're out a grand. Heaven help you if you fumble it while trying to install the case that should've been part of it from the beginning.

And yet, we still buy them, because the alternatives are from shady manufacturers who never provide updates, and there is no third-party hardware that can run up-to-date iOS. If there was, I'd buy an iNokia in a heartbeat.

[wang_li]

Somebody take an x-ray so where know where to drill our own holes.

[arghwhat]

There are third-party tags out there compatible with both Google and Apple's network that is roughly the same size and use the same battery, yet have a giant lanyard opening in the design to fit anything.

Apple could trivially have fit a usable hole if they wanted to. They just don't want to because they get to sell accessories with that now. Also, looking cleaner on its own helps sell even if that is an entirely useless quality for a tag tha tneeds to go into a bloody case.

[sib]

Do the third-party tags have all the same features, size, capabilities, range, durability, etc.? Or have they made other tradeoffs instead of eliding the attachment point?