[jddj]

The inertia (or actively maintained status quo) in Europe towards the US platforms is massive.

Anecdotally, I recently found myself in the local government building of a small European town. They run several free digitalisation classes for small businesses.

The options? Introductory classes to:

- LinkedIn

- WhatsApp business

- Facebook and Instagram ads

- Gsuite

[XorNot]

It might be worth considering that if those are intro classes, then it's not like they can't be easily replaced: it's not like the audience is wedded to any of those at an introductory level.