[jdboyd]

It looks like the desktop/workstation price is $25/yr, which seems pretty reasonable. For personal users, it is free for 5 concurrent machines. Unfortunately the per server price is $500/yr, which maybe competitive with some of the competition, but still seems steep to me. But then, while I run Ubuntu VMs or containers, I'm not really using it for bare metal servers any more.

For some comparisons, Proxmox is €370/yr/socket. RHEL Workstation is $196.90/yr, while server is $383.90/yr, and Oracle Linux is reportedly $1,199/socketpair/yr.

Given the free distro, subscription support model that tends to prevail, a pay once price with either no free, or on top of the free option might be a hard sell.