Ask HN: Is it advisable to run two Go-to-Market strategies?

[bitlad]

Building was become faster ever than before.

My question is - Is it advisable to run GTM motions of multiple hypothesis at same time for different products that belongs to the same companies?

If no, then what would be the best approach to validate multiple GTMs.

If yes, then what are the typical pitfalls of running them in parallel.

Thank you.