[Diti]

> Apple is prioritizing reducing the AirTag's utility to stalkers.

No, Apple is prioritizing good publicity. A motivated stalker will just be using another product, which is a net financial negative for Apple. They just don’t want the possibility of the news talking about how someone got assaulted thanks to an Apple device.

[varenc]

That seems a little extreme. Another device won't have the advantage of Apple's "Find My Network". Competitors like Tile have a much smaller network. Or devices that rely on cellular are much larger and don't have a battery that lasts for years. Or even if there is an AirTag alternative that's just as functional, it's less well known and would-be stalkers will have a harder time finding it and using it. So by not supporting the stalking use case Apple is genuinely making it a little harder for stalkers.

But also, I agree that this is about reputational liability more than some higher desire to do good. But IMHO it's also doing some actual good.