[nayroclade]

I always found the "Amazon 4-Star" name funny. Presumably when it was first pitched internally it was called "Amazon 5-Star", then they realised that meant they basically couldn't sell anything, since nothing popular gets a full 5 stars. So they changed it to "4-Star", which just sounds awkward, and lacks the suggestion of top-quality that "5-Star" would. Instead, it's like the "Amazon Not-too-bad" store. I was amazed that they actually went ahead with it.

[eithed]

When did naming things have to reflect reality? ie it's "Burger King" and not "Bearable Burger"

[PaulHoule]

It was a pretty good burger until 2013 when they changed the machine they used to cook the burgers. Now it's worse than McD's and that's saying something.

[FireBeyond]

My fiancee used to work at a place called "Decent Pizza". Their motto "Not the best but not the worst."

[mjmas]

Something interesting I found while looking up Hungry Jacks (the Burger King franchise here in Australia) is that the angry Whopper is a normal menu item here but it seems to be only a seasonal/special item for Burker King.

[calvinmorrison]

who is this appointed this beef monarch anyway?

[giraffe_lady]

Shoulda just bit the bullet and gone with "4.8-star." I'm sure they talked about it and yeah it's goofy and awkward but it would get the meaning across and maybe show a bit of a sense of humor and that's exactly why they never ever could.

[ainiriand]

Good sense of humor at Amazon... Yeah right.

[bootlooped]

They could have followed the lead of TV manufacturers and called it "5 Star Class" (4.5 star)

[divbzero]

They should have left it as “Amazon 5-Star” with nearly 5-star products.

[paulddraper]

Yeah it’s kinda like a dollar store but instead of focusing on the upside (cost) it reminded you of the downside (quality).

[adolph]

"'Amazon Not-too-bad' store" sounds pretty reasonable. Maybe a too-clever work around for the 5-Star problem would be to call it "100-Star," which would be 4 in binary notation. Or they could call it "5th-Star" since 4 stars is the fifth number of stars b/c the range of starts is zero indexed.

  Ordinal : Cardinal
  1 : 0
  2 : 1
  3 : 2
  4 : 3
  5 : 4
  6 : 5

[polshaw]

The range of stars is very deliberately NOT zero indexed, you cannot rate a product below 1.

[reaperducer]

Presumably when it was first pitched internally it was called "Amazon 5-Star", then they realised that meant they basically couldn't sell anything, since nothing popular gets a full 5 stars. So they changed it to "4-Star"

This would not be the first off-by-one error at Amazon.

[boredtofears]

Also funny because there are many product categories on amazon where if its not above 4.5 its probably shit