[Perseids]

I'm dumbfounded they chose the name of the infamous NSA mass surveillance program revealed by Snowden in 2013. And even more so that there is just one other comment among 320 pointing this out [1]. Has the technical and scientific community in the US already forgotten this huge breach of trust? This is especially jarring at a time where the US is burning its political good-will at unprecedented rate (at least unprecedented during the life-times of most of us) and talking about digital sovereignty has become mainstream in Europe. As a company trying to promote a product, I would stay as far away from that memory as possible, at least if you care about international markets.

[1] https://news.ycombinator.com/item?id=46787165

[ZpJuUuNaQ5]

>I'm dumbfounded they chose the name of the infamous NSA mass surveillance program revealed by Snowden in 2013. And even more so that there is just one other comment among 320 pointing this out

I just think it's silly to obsess over words like that. There are many words that take on different meanings in different contexts and can be associated with different events, ideas, products, time periods, etc. Would you feel better if they named it "Polyhedron"?

[jll29]

What the OP was talking about is the negative connotation that goes with the word; it's certainly a poor choice from a marketing point of view.

You may say it's "silly to obsess", but it's like naming a product "Auschwitz" and saying "it's just a city name" -- it ignores the power of what Geffrey N. Leech called "associative meaning" in his taxonomy of "Seven Types of Meaning" (Semantics, 2nd. ed. 1989): speaking that city's name evokes images of piles of corpses of gassed undernourished human beings, walls of gas chambers with fingernail scratches and lamp shades made of human skin.

[black_puppydog]

I have to say I had the same reaction. Sure, "prism" shows up in many contexts. But here it shows up in the context of a company and product that is already constantly in the news for its lackluster regard for other people's expectation of privacy, copyright, and generally trying to "collect it all" as it were, and that, as GP mentioned, in an international context that doesn't put these efforts in the best light.

They're of course free to choose this name. I'm just also surprised they would do so.

[mc32]

Plus there are lots of “legacy” products with the name prism in them. I also don’t think the public makes the connection. It’s mainly people who care to be aware of government overreach who think it’s a bad word association.

[jimbokun]

But the contexts are closely related.

Large scale technology projects that people are suspicious and anxious about. There are a lot of people anxious that AI will be used for mass surveillance by governments. So you pick a name of another project that was used for mass surveillance by government.

[bergheim]

Sure. Like Goebbels. Because they gobble things up.

Altso, nazism. But different context, years ago, so whatever I guess?

Hell, let's just call it Hitler. Different context!

Given what they do it is an insidious name. Words matter.

[mayhemducks]

You do realize that obsessing over words like that is a pretty major part of what programming and computer science is right? Linguistics is highly intertwined with computer science.

[sunaookami]

>Has the technical and scientific community in the US already forgotten this huge breach of trust?

Have you ever seen the comment section of a Snowden thread here? A lot of users here call for Snowden to be jailed, call him a russian asset, play down the reports etc. These are either NSA sock puppet accounts or they won't bite the hand that feeds them (employees of companies willing to breach their users trust).

Edit: see my comment here in a snowden thread: https://news.ycombinator.com/item?id=46237098

[jll29]

What Snowden did was heroic. What was shameful was the world's underwhelming reaction. Where were all these images in the media of protest marches like against the Vietnam war?

Someone once said "Religion is opium for the people." - today, give people a mobile device and some doom-scrolling social media celebrity nonsense app, and they wouldn't noticed if their own children didn't come home from school.

[linkregister]

Are you asserting that disagrees with you is either a propaganda campaign or a cynical insider? Nobody who opposes you has a truly held belief?

[TiredOfLife]

Him being (or best case becoming) a russian asset turned out to be true

[pageandrew]

These things don't really seem related at all. Its a pretty generic term.

[Phelinofist]

FWIW, my immediate reaction was the same "That reminds me of NSA PRISM"

[kakacik]

I came here based to headline expecting some more cia & nsa shit, that word is tarnished for few decades in better part of IT community (that actually cares about this craft beyond paycheck)

[vaylian]

And yet, the name immediately reminded me of the Snowden relevations.

[ImHereToVote]

They are farming scientists for insight.

[JasonADrury]

This comment might make more sense if there was some connection or similarity between the OpenAI "Prism" product and the NSA surveillance program. There doesn't appear to be.

[Schlagbohrer]

Except that this lets OpenAI gain research data and scientific ideas by stealing from their users, using their huge mass surveillance platform. So, tremendous overlap.

[WiSaGaN]

OpenAI has a former NSA director on its board. [1] This connection makes the dilution of the term "PRISM" in search results a potential benefit to NSA interests.

[1]: https://openai.com/index/openai-appoints-retired-us-army-gen...

[aa-jv]

>Has the technical and scientific community in the US already forgotten this huge breach of trust?

Yes, imho, there is a great deal of ignorance of the actual contents of the NSA leaks.

The agitprop against Snowden as a "Russian agent" has successfully occluded the actual scandal, which is that the NSA has built a totalitarian-authoritarian apparatus that is still in wide use.

Autocrats' general hubris about their own superiority has been weaponized against them. Instead of actually addressing the issue with America's repressive military industrial complex, they kill the messenger.

[LordDragonfang]

Probably gonna get buried at the bottom of this thread, but:

There's a good chance they just asked GPT5.2 for a name. I know for a fact that when some of the OpenAI models get stuck in the "weird" state associated with LLM psychosis, three of the things they really like talking about are spirals, fractals, and prisms. Presumably, there's some general bias toward those concepts in the weights.

[saidnooneever]

tons of things are called prism.

(full disclosure, yes they will be handin in PII on demands like the same kinda deals, this is 'normal' - 2012 shows us no one gives a shit)

[alfiedotwtf]

> Has the technical and scientific community in the US already forgotten this huge breach of trust?

We haven’t forgotten… it’s mostly that we’re all jaded given the fact that there has been zero ramifications and so what’s the use of complaining - you’re better off pushing shit up a hill

[teddyh]

We used to have “SEO spam”, where people would try to create news (and other) articles associated with some word or concept to drown out some scandal associated with that same word or concept. The idea was that people searching on Google for the word would see only the newly created articles, and not see anything scandalous. This could be something similar, but aimed at future LLM’s trained on these articles. If LLM’s learn that the word “Prism” means a certain new thing in a surveillance context, the LLM’s will unlearn the older association, thereby hiding the Snowden revelations.

[cruffle_duffle]

As a datapoint, when I read this headline, the very first thing i thought of as "wasn't PRISM some NSA shit? Is OpenAI working with the NSA now?"

It's a horrible name for any product coming out of a company like OpenAI. People are super sensitive to privacy and government snooping and OpenAI is a ripe target for that sort of thinking. It's a pretty bad association. You do not want your AI company to be in any way associated with government surveillance programs no matter how old they are.

[bandrami]

I mean it's also the name of the national engineering education journal and a few other things. There's only 14,000 5-letter words in English so you're going to have collisions.

[wmeredith]

I get what you're saying, but that was 13 years ago. How long before the branding statute of limitations runs out on usage for a simple noun?

[yayitswei]

Fwiw I was going to make the same comment about the naming, but you beat me to it.

[hcfman]

Yeah, to be fair I would be hesitant to have anything to do with any program called prism as well. Hard to imagine that no one brought this up when they were thinking of a name.

[CalRobert]

Do they care what anyone over 30 thinks?

[lrvick]

Considering OpenAI is deeply rooted in anti-freedom ethos and surveillance capitalism, I think it is quite a self aware and fitting name.

[chromanoid]

Sorry, did you read this https://blog.cleancoder.com/uncle-bob/2018/12/14/SJWJS.html?

I personally associate Prism with [Silverlight - Composite Web Apps With Prism](https://learn.microsoft.com/en-us/archive/msdn-magazine/2009...) due to personal reasons I don't want to talk about ;))

[johanyc]

I did not make the association at all

[observationist]

I think it's probably just apparent to a small set of people; we're usually the ones yelling at the stupid cloud technologies that are ravaging online privacy and liberty, anyway. I was expecting some sort of OpenAI automated user data handling program, with the recent venture into adtech, but since it's a science project and nothing to do with surveillance and user data, I think it's fine.

If it was part of their adtech systems and them dipping their toe into the enshittification pool, it would have been a legendarily tone deaf project name, but as it is, I think it's fine.

[igleria]

money is a powerful amnesiac

[alexpadula]

That’s funny af

[aargh_aargh]

I still can't get over the Apple thing. Haven't enjoyed a ripe McIntosh since. </s>