[ndr42]

I was thinking about something comparable, where there is a digital storefront, payment processing, security, delivering, installing on all my devices and so on...

Steam comes to mind. They take 30% (and I think 5% for credit card or whatever).

So I do not think that "outrageously wrong" is characterizing my remarks adequately.

[pksebben]

Steam is fundamentally different in very important ways.

Your phone is general purpose, steam is focused on a narrow band of market

The iOS store adds nothing but cost to the purchasing process, with hilariously terrible discoverability and sorting, steam makes navigating and discoverability breezy and easy

Your phone is arguably not an optional part of your life, whereas nobody ever missed an important call because they weren't on steam

Steam does not take any money from apps or companies for transactions it was not involved in. Here, and in other cases, the costs of doing business with apple extend to people who have no relationship with apple at all