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Founding is a snowball

113 points| bryantwolf | 1 month ago |blog.bawolf.com

39 comments

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bryantwolf|28 days ago

Hey hacker news! I wrote this and I’m glad it connected with folks.

To answer a few of your comments:

Writing is all mine but I had Claude proofread it, in addition to some close friends. Honestly it pointed out some great weaknesses in the original draft.

The art is all nano-banana through a tool called flora ai. I’d love to work with a human illustrator for something like this. I can draw, but I can’t paint and there’s an aesthetic here I think it handles better than I would have.

Man, it’s amazing that I can get something out there that expresses a vision all by myself. If this were a revenue generating project like an actual children’s book or something I’d love to work with someone that could bring it to life a bit more.

clash|28 days ago

You left out the higher entity that takes away a significant portion of the snow that was accumulated at regular intervals.

It doesn't need to ruin the metaphor, though: The sun could do that job. It could also explain the fact that the portion that's taken differs depending on where on earth you are creating the snowball.

perfmode|28 days ago

The end result is quite stunning. quite beautiful. Thanks for taking the time to create it.

tecoholic|28 days ago

This is one of my favourite styles of illustration and I really wanted to know the source. I read so many children’s books for my son and sometimes I take books from the library just for this clean style.

I know it wouldn’t have happened easily with Nano. Banana to keep things consistent across multiple images. I haven’t tried recently, but image generation gets progressively worse (darker and off base) as you generate multiple of them. So kudos for the amazing art.

As someone who had an interest in drawing as a child and have bought trackpads and tablets, but never had the time & developed the skill to actually create the things that I imagine, I completely understand what you did.

I know some people are going to be upset at model generated illustrations. But I think the alternate is probably, no illustrations. There’s a lot of unnecessary AI image slop all around and most add no value or worse makes you just avoid reading the content by their awfulness. This was done really well and I am not sure I would have read it fully without it.

htrp|28 days ago

how many iterations did you use for flora ai to generate the imagery?

with|28 days ago

The metaphor is broken. The snowball grows passively over time naturally, but being a founder requires you to actively create value in your startup. Snow doesn't choose to stick to your ball based on PMF, and the entire piece romanticizes grinding without once mentioning customers, revenue, or whether you're solving a real problem people will pay for.

I think it's dangerous sentiment to say if you create a snowball (startup) and just keep pushing it forever it is guaranteed to grow to something large. Some might say "duh, of course", but I still think a lot of people don't understand this.

bruce511|28 days ago

Yeah, but its a metaphor of the creation process. It's perhaps a bit on the light side when it comes to obstacles, but it's not a bad metaphor of the business creation journey.

I would perhaps point out this is not a VC business journey, that snowball looks very different.

And sure, the business starts in a easy environment (lots of snow on the ground) but the idea of starting alone resonates.

And it leaves out the sun. That pesky sun which melts the snow causing 9 out of 10 snowballs to melt. The sun, which melts the snow around you even as you struggle to push. Your direction is meaningless if you insist on pushing away from the snow.

methyl|28 days ago

> The snowball grows passively over time naturally

Only if you push it down the mountain. Then it’s also susceptible to crashing and breaking down.

Normally what you do is you have to push the snowball manually. The bigger it gets, the more people you need to push it in a coordinated manner.

I think it’s excellent metaphor.

bryantwolf|28 days ago

You’re entitled to your opinion, but I don’t think that’s what I wrote.

antonvs|28 days ago

> I think it's dangerous sentiment to say if you create a snowball (startup) and just keep pushing it forever it is guaranteed to grow to something large.

You first have to find somewhere that involves pushing it mostly downhill instead of uphill. Otherwise this turns into the tale of Sisyphus.

nwhnwh|28 days ago

Stay away from metaphors. They are higher than your rational level.

cmishra|28 days ago

A single metaphor cannot describe all aspects of company building.

That being said, this is definitely one that's particularly optimistic, particularly low-ego, centered around a curiosity one has with the world.

That I like quite a bit.

paulryanrogers|28 days ago

Seems to stretch an one analogy in too many different directions. I guess the point of losing control is the most true.

bryantwolf|28 days ago

What parts felt too stretched? Or just as a composition would you have preferred I narrow it down? I thought it was fun that it goes a little overboard. To me it felt like doing so captured just how much these journeys can change over time.

I tried to focus on 3 main bits:

Early exploration, problems between people, and then how much is ultimately in or out of your control

SafeDusk|28 days ago

If I were to add, "winter" is the best time to find snow, and there is enough snow for everyone.

Towaway69|28 days ago

In some large western cities, snow has a second meaning.

Taking that meaning and the VC money required for the inflationary marketing, is probably closer to reality.

RGamma|28 days ago

Pushing snowballs is a cute sentiment, albeit an incomplete metaphor, but it is also quite romanticized as depicted here.

I get that it is about cooperation, "pushing" and growing the size and impact of organizations, but applied to the wider world it quickly becomes complicated; the snowballs interact.

Everyone is pushing multiple snowballs over complex terrain. For many their snowballs are melting as they roll them, sometimes actively counteracted by institutions or higher powers.

And don't forget that huge snowball we all roll around on, called earth, because it's losing snow...

jsattler|28 days ago

Great story, thanks for sharing. Besides the part where it says "Other people will see its glory and join their smaller snowballs into it.", it sounds a bit like marriage too.

jongjong|28 days ago

Founding is a lie.

fkdk|28 days ago

Seeing a borderline hustle culture article illustrated with AI slop in the style of Bill Watterson, who famously opposed commercial exploitation of his work, is deeply saddening.