[Hackbraten]

I can't believe I'd ever find myself shilling for Google of all companies, but how is it sustainable from a creator's point of view if the viewer neither pays for a subscription nor looks at the ads?

[zarzavat]

YouTube was better before it was taken over by career content creators. People used to make videos because they wanted to share something with the world. It was more authentic. Now everything is about clickbait and maximizing revenue.

Don't get me wrong, I'm happy that they can get some money from it, but maybe there's too much money now. Every time I hear about a YouTube creator quitting their job and going pro, I fear for the future quality of their output.

[rchaud]

Google is doing this for their advertisers, not creators. They have already pulled the rug out for under them with AI search queries and timestamp links that circumventthe creator's own in-video ads.

[angoragoats]

I don’t ever pay for a subscription or look at ads on YouTube. I support the creators I like by donating, patreon, buying merch, etc, all of which avoid a monopolist taking an outsized cut of their earnings.

[xigoi]

Maybe creating videos should be a hobby, not a job.