[2III7]

How about we start creating well optimized software again that doesn't need ridiculous amounts of compute and money?

[crazygringo]

If your customers want features that require compute and money, and your competitor offers them, then you don't really have a choice if you want to stay in business.

[Juliate]

That's up to you (and the customers) to understand that the location where the compute/data is happening is as important a criteria to consider. As it is today.