Apple's commitment to privacy and security is really cool to see. It's also an amazing strategic play that they are uniquely in the position to take advantage of. Google and Meta can't commit to privacy because they need to show you ads, whereas Apple feels more like a hardware company to me.
jtbayly|29 days ago
https://james.darpinian.com/blog/apple-imessage-encryption/
My current understanding of the facts:
1. Google defaults to encrypted backups of messages, as well as e2e encryption of messages.
2. Apple defaults only to e2ee of messages, leaving a massive backdoor.
3. Closing that backdoor is possible for the consumer, by enabling ADP (advanced data protection) on your device. However, this makes no difference, since 99.9% of the people you communicate will not close the backdoor. Thus, the only way to live is to assume that all the messages you send via iMessage will always be accessible to Apple, no matter what you do.
It's not like overall I think Google is better for privacy than Apple, but this choice by Apple is really at odds with their supposed emphasis on privacy.
indemnity|29 days ago
I was unable to use Apple Fitness+ on my TV due to it telling me my Watch couldn’t pair with the TV.
The problem went away when turning off ADP.
To turn off ADP required opening a support case with Apple which took three weeks to resolve, before this an attempt to turn off would just fail with no detailed error.
Other things like iCloud on the web were disabled with ADP on.
I just wanted encrypted backups, that was it.
miki123211|29 days ago
It would be bad PR for Apple if everybody constantly kept losing their messages because they had no way to get back into their account.
dd8601fn|29 days ago
How does Google manage this, such every normie on earth isn’t freaking out?
eddyg|29 days ago
bigyabai|29 days ago
jmaker|29 days ago
Both promise security, Apple promises some degree of privacy. Google stores your encryption keys, and so does Apple unless you opt in for ADP.
Is it similar to Facebook Messenger (encrypted in transit and at rest but Meta can read it) and Telegram (keys owned by Telegram unless you start a private chat)?
There are things Pixels do that iPhones don’t, e.g., you get notified when a local cell tower picks your IMEI. I mean it’s meaningless since they all do it, but you can also enable a higher level of security to avoid 2G. Not sure it’s meaningful but it’s a nice to have.
isoprophlex|29 days ago
Differences in capabilities, experience and implementation are all downstream from that. In other words, everyone pays lip service to privacy and security, but it's very difficult to believe that parties like Meta or Google are actually being honest with you. The incentives just aren't there.
With Apple, you get to fork over your wallet, but at least you seem the be primarily the user they've got to provide services to.
With Google/Meta, you're a sucker to bleed dry.
bossyTeacher|29 days ago
By default, Apple offers you at no charge: email aliases, private relay, Ask No Track barrier. These are just the ones I can think of right now. I am sure there are more. A big thing with Apple is not that they offer different privacy services but they make it EASY and SEAMLESS to use. No other company comes close.
traceroute66|29 days ago
Apple also makes it easier to achieve that privacy:
derbOac|29 days ago
As was demonstrated in LA, it's starting to have significant civil rights consequences.
unknown|29 days ago
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throwaway290|29 days ago
nozzlegear|29 days ago
ioasuncvinvaer|29 days ago
shepherdjerred|29 days ago
https://www.apple.com/newsroom/pdfs/fy2024-q4/FY24_Q4_Consol...
https://www.macrumors.com/2025/10/30/apple-4q-2025-earnings/
baxtr|29 days ago
Would Google or Meta go bankrupt if they stopped selling ads? Yes. Apple wouldn’t.
vrosas|29 days ago
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candiddevmike|29 days ago
In a lot of ways Apple is as aligned to data privacy the same way other "platforms" are: to gatekeep the user data behind their ad service. It's better than selling your data, maybe, but you're still being tracked and monitored.
astrange|29 days ago
dangus|29 days ago
Hyperbole doesn’t help your point. They definitely care about security, their profits depend on it.
Noaidi|29 days ago
OGEnthusiast|29 days ago
raw_anon_1111|29 days ago
JKCalhoun|29 days ago
I know, I'm living in a fantasy world in my head.
nozzlegear|29 days ago
epolanski|29 days ago
Two years ago I was locked out of my MacBook pro.
Then I just booted in some recovery mode and just..reset the password!?
Sure macos logged me off from (most) apps and website, but every single file was there unencrypted!
I swear people that keep boasting that whole apple privacy thing have absolutely no clue what they are talking about, nothing short of tech illiterate charlatans. But God the propaganda works.
And don't start me on iMessage.
n8cpdx|29 days ago
Would you prefer that Apple did not give you the option to disable the security feature you disabled during setup?
unknown|29 days ago
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fsflover|29 days ago
dangus|29 days ago
bigyabai|29 days ago
isodev|29 days ago
We know now that it was all marketing talk. Apple didn’t like Meta so they spun a bunch of obstacles. Apple has and would use your data for ads, models and anything that keeps the shareholders happy. And we don’t know the half of the story where as a US corp, they’re technically obliged to share data from the not-E2EE iCloud syncs of every iPhone.
astrange|29 days ago
Illegal to do this in (at least) the EU, California and China.