[ioasuncvinvaer]

Apple is an ad company now though

[shepherdjerred]

Apple's ad revenue was 1% of its total in 2024. It was estimated to be 2-3% in 2025.

https://www.apple.com/newsroom/pdfs/fy2024-q4/FY24_Q4_Consol...

https://www.macrumors.com/2025/10/30/apple-4q-2025-earnings/

[raw_anon_1111]

Their net profit was a little over $100 billion last fiscal year. They get $20 Billion+ in pure profit from Google being their default search engine.

That’s 20% of their profit

[lern_too_spel]

The point is that Apple will make money any way that it can, including ads. That's why iOS privacy is worse than its competitors. You can't install an app without telling Apple because if you could, Apple wouldn't be able to monetize you as well. You can't get your location without also telling Apple because if you could, Apple wouldn't be able to build its location services as easily. No such problems on Android.

[baxtr]

Apple sells some ads yes. But it’s a tiny fraction of their revenue.

Would Google or Meta go bankrupt if they stopped selling ads? Yes. Apple wouldn’t.

[raw_anon_1111]

As long as you don’t count the $25 billion that Apple gets from Google.

[bigyabai]

Apple would go bankrupt without US protectionist policy propping up their service revenue.

That's pretty bad. Maybe not "reliant on ad monopoly" bad, but pretty close.

[avazhi]

What does whether they’d go bankrupt or not have to do with whether they’re an ad company?

They sell third party ads: companies unaffiliated with Apple pay Apple to advertise on Apple platforms.

They’re an ad company. Just because it’s currently a small slice of their total revenue doesn’t make it untrue.