[bcatanzaro]

Most of the things on sale at “Whole Foods” are ultra-processed these days. Anything that requires effort to make gluten free or vegan for example. Like impossible burger. Extreme ultra-processed. Or gluten free bread.

Please don’t tell me impossible burger patties are like cigarettes.

[46493168]

Right, it's not that all ultraprocessed foods are bad, it's that most bad foods are ultraprocessed.

[bcatanzaro]

Agreed. Which makes the statement “ultraprocessed foods should be treated more like cigarettes” seem wrong.

I guess “bad foods should be treated more like cigarettes” is too obvious.

[staticassertion]

Perhaps more obviously, a multi-vitamin is considered "ultra processed" under Nova. A fiber supplement is considered "ultra processed". Lab grade creatine is "ultra processed".

[anigbrowl]

As a creatine user I thought of this, but I don't recall seeing creatine as an ingredient in most foods. I still prefer to get my protein via meat, eggs, or other basic foods rather than in the form of a highly engineered shake, not least for cost reasons.

[anigbrowl]

They certainly have such offerings, but I'm perplexed at how you get to 'most of the things on sale'. The most processed things I get from there on a regular basis are bread, cookies, or alcoholic drinks. It's very rare that I find myself looking at the label of anything I can purchase there wondering how it was made.

[bcatanzaro]

As I said - anything surprisingly gluten free or surprisingly vegan is going to be UPF.

Sometimes I wonder if the gluten free trend is a ploy by food processing companies to whitewash expensive proprietary processed foods as “whole”.