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BMW Commits to Subscriptions Even After Heated Seat Debacle

6 points| terabytest | 25 days ago |thedrive.com

2 comments

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jacquesm|25 days ago

To me this is a sign that desperation has set in to the point that the brand will surely die. I fully expect BMW to be the first German car manufacturer that the Chinese will acquire, much like they did with Volvo in Sweden.

tim-tday|25 days ago

Never buy any product from a company that hides features behind a subscription.