[mitchjj]

Hello mate, Head of Brand and Design at BK here. Thanks for the feedback, genuinely; the homepage experiment has been divisive, in a great way. Some folk love it, some folk hate it, some just can't be bothered with it. All fair.

Glad that the classic site hit the mark, but a lot work to do to make that clearer than it is; we're working on the next iteration that will sunset the CLI homepage into an easter egg.

Happy to take more critique, either on the execution or the rabbit hole.

[BoorishBears]

Great of you to accept critiques, but I don't think there's anything more I can add.

You brought up Planetscale's markdown homepage rework in one of those posts and I actually think it's great... but it's also clear, direct, and has no hidden information.

I'd love to see what happens to conversions once you retire this to an Easter Egg.

[mitchjj]

Yeah, PS did a great job and provoked good business impact too.

We'll publish details when we do retire it to show how it performed and the reactions. Something like this thread is great for feedback to contrast against other sources.

[jjgreen]

I did a BK search earlier in the article and ended on the same page, decided I couldn't be bothered to play those sort of games and clicked away. The GPs link actually looks rather interesting so I'll investigate, so take this a hate-it-folk vote.

[mitchjj]

Understandable; let me ask a a question. You don't want to play these sort of games (read a paragraph, enter a word). For you, browsing to find a compelling devtool, what makes you say, this is legit? Can you share examples of a couple of sites that do exactly what you are after?

I say that not because we wanted the CLI homepage to be 'legit', the light context there is we needed a way to quickly change direction from a previous failed initiative that added stark category marketing across the classic site... so took the opportunity to do purposefully do something very different from conventions, rightly or wrongly.