[lastofthemojito]

> around 40% of users in the West use ad-blockers at least some of the time

And doubtless many of them use intentionally use TikTok, Instagram, YouTube, etc, where "influencers" subtly (or not-so subtly) advertise to them in the native format of the platform.

[askl]

Thankfully at least for YouTube there's Sponsorblock to filter out that junk as well.