> Salesforce acquired them and just let it die, baffling.
This is a common misconception, but it's actually not true. The reality is even more bizarre.
Most of Heroku's successful years came after the acquisition, not before. Heroku was acquired extremely early in its lifecycle, and Salesforce does actually bear responsibility for investing in it and making it the powerhouse it became. Most of what people remember as the glory days of Heroku came long after the acquisition. And in fact, at the time of acquisiton, Heroku was nowhere near as competitive as a product as it later became.
It was only much later on that Salesforce began to pull the supports out from underneath it, leaving it to fall behind and become what it is today.
The narrative of "BigCo™ acquires startup, then leaves it to wither and die" is a trope because it is very commonly true, but it's actually not what happened in this particular case.
Nothing to study. A common scenario when a mega corp acquires an incredibly successful startup and then lets it die. Happens more often than not. This is why I chuckle when I see an acquisition and the founders claim "Nothing is changing. We are not going anywhere" . There may be exceptions but the moment a hugely successful company like heroku gets acquired, you know it's most likely game over. To their credit, they survived 15 years after acquisition but barely.
Often "nothing is changing" ends up being more literal than the founders realize or intend. Acquisitions by big companies tend to slow the development to a crawl as development bureaucracy takes over. When a great product is practically frozen in time it stops being great in 5-15 years as the rest of the world passes them by.
They had lightning in a bottle because they had an amazing developer experience… and gave everyone free compute and data transfer.
So much of the value was already delivered in that simple `git push heroku master` which gave you a container + load balancer + a database. The vast majority of people didn’t need more. And of those that were left that did far too few of them were willing to suddenly start paying $32/mo per dyno (you just gave me one for free! I only want one more!) or make the jump to multiple hundreds of dollars for a database.
Read any of the threads about Heroku over the years. The biggest complaint is always “it’s too expensive”. Even when a large percentage of what was on people’s bills were add-ons like databases, new relic, redis, logging, etc (i.e., not Heroku).
And the company I worked for hired a full devops team to save us like 5 grand per month on Heroku, only to end up with a much worse developer experience.
I remember feeling the same way about Slicehost back in the day after Rackspace acquired them. Loved Slicehost. Not too long after though, Digital Ocean appeared with everything I loved about Slicehost and has kept getting better ever since.
I feel like that's Fly.io now. They took all of the great things about Heroku but also dramatically improved and added new capabilities...while improving on pricing, particularly for lower traffic stuff. Love Fly.
I was working for Slicehost at the time, we were a tiny team working our butts off in a loft office in downtown St. Louis, with a few remote employees.
To my understanding there was a runway-growth problem. Could the founders raise and spend (efficiently) enough money quickly enough to keep the business viable? It would be a big gamble and the alternatives were to shut down (no way!) or sell. So they sold.
Rackspace wanted to take Matt’s and Jason’s know how (plus customer base) and go big, really big! That defocused our efforts a bit, plus there were corporate integration headaches (though not too bad). Eventually Linode, already a competitor, and later Digital Ocean filled the void.
Not sure why people love fly.io over all the other competitors so much. I myself prefer render.com, for the simplicity and predictability of their billing, and their deployment model is so intuitive
> They took all of the great things about Heroku but also dramatically improved and added new capabilities
I also love Fly, but they were missing easy managed databases (which always seemed like the main reason to use Heroku to me). And now they have them they're very expensive (even compared to Heroku). Which is a shame because their compute is very cheap.
What is there to be studied? Once a company is acquired you bounce. There is usually a two year grace period before you start feeling the pain as a customer, which should give you the time to migrate.
chimeracoder|23 days ago
This is a common misconception, but it's actually not true. The reality is even more bizarre.
Most of Heroku's successful years came after the acquisition, not before. Heroku was acquired extremely early in its lifecycle, and Salesforce does actually bear responsibility for investing in it and making it the powerhouse it became. Most of what people remember as the glory days of Heroku came long after the acquisition. And in fact, at the time of acquisiton, Heroku was nowhere near as competitive as a product as it later became.
It was only much later on that Salesforce began to pull the supports out from underneath it, leaving it to fall behind and become what it is today.
The narrative of "BigCo™ acquires startup, then leaves it to wither and die" is a trope because it is very commonly true, but it's actually not what happened in this particular case.
codegeek|23 days ago
bmenrigh|23 days ago
xeromal|23 days ago
glenngillen|23 days ago
So much of the value was already delivered in that simple `git push heroku master` which gave you a container + load balancer + a database. The vast majority of people didn’t need more. And of those that were left that did far too few of them were willing to suddenly start paying $32/mo per dyno (you just gave me one for free! I only want one more!) or make the jump to multiple hundreds of dollars for a database.
Read any of the threads about Heroku over the years. The biggest complaint is always “it’s too expensive”. Even when a large percentage of what was on people’s bills were add-ons like databases, new relic, redis, logging, etc (i.e., not Heroku).
aqme28|23 days ago
sleight42|23 days ago
brightball|23 days ago
I feel like that's Fly.io now. They took all of the great things about Heroku but also dramatically improved and added new capabilities...while improving on pricing, particularly for lower traffic stuff. Love Fly.
michaelsbradley|23 days ago
To my understanding there was a runway-growth problem. Could the founders raise and spend (efficiently) enough money quickly enough to keep the business viable? It would be a big gamble and the alternatives were to shut down (no way!) or sell. So they sold.
Rackspace wanted to take Matt’s and Jason’s know how (plus customer base) and go big, really big! That defocused our efforts a bit, plus there were corporate integration headaches (though not too bad). Eventually Linode, already a competitor, and later Digital Ocean filled the void.
prmph|23 days ago
nicoburns|23 days ago
I also love Fly, but they were missing easy managed databases (which always seemed like the main reason to use Heroku to me). And now they have them they're very expensive (even compared to Heroku). Which is a shame because their compute is very cheap.
olalonde|22 days ago
o_m|23 days ago
anamexis|23 days ago
pigbearpig|23 days ago
unknown|23 days ago
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pjmlp|23 days ago
pigbearpig|23 days ago
OGEnthusiast|23 days ago