The first variants of this type of scam have appeared in Poland some 3-4 years ago on facebook. A poor private business owner had to close his/her/their business due to retiring, or place being devastated after the robbery or by fireworks explosion. And they're in a dire need of selling all their goods at a very attractive prices fast.
There were leatherworkers, tailors, shoe makers, or as below jewellers/goldsmiths
https://old.reddit.com/r/Polska/comments/1ltpt35 - from 7 months ago, this one also comes with a fake review from "Żuromin A." - which isn't even a male name but the name of a small village in northern Masovian voivodeship
shmeeed|22 days ago
To me the whole premise always seemed ridiculously fishy. Why would a retiring artisan commission a Youtube ad campaign, of all things?
pndy|19 days ago
There were leatherworkers, tailors, shoe makers, or as below jewellers/goldsmiths
https://old.reddit.com/r/Polska/comments/1ltpt35 - from 7 months ago, this one also comes with a fake review from "Żuromin A." - which isn't even a male name but the name of a small village in northern Masovian voivodeship
sanex|22 days ago